January 2000

The Forces of Beauty and Desire in Fashion Imitation

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The Forces of Beauty and Desire in Fashion Imitation
It would hardly be controversial to mention beauty and desire in the same sentence. We desire to be beautiful, to own beautiful objects, to be with beautiful people. Yet, whilst many theories of beauty search for its origins and role, the nature of desire itself is often neglected. Our daily experiences assure us that desiring something is a conscious, spontaneous act. The things we desire are the things we have chosen. But what if this is not the case? What would this mean for a theory of beauty?
Rene Girard (b. 1923), a French anthropologist, literary critic and religious writer, questions the assumption that desire is conscious and spontaneous. He views desire as something that is formed in the relationships people have with each other rather than as something found within individuals themselves. Perhaps more importantly, he stresses that imitation underlies the relationships in which desire is created. He claims that "humans learn what to desire by taking other people as models to imitate." (1) In contrast to the Platonic tradition in philosophy in which wanting is separated ...

More articles index

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Fashion Worlds: More Articles
Fashion and the 'Cult of Celebrity': Why are we so fascinated by celebrities and their lifestyles? This article suggests how the 'Cult of Celebrity' is implicated in aspects of fashion in contemporary culture.
The Forces of Beauty and Desire in Fashion Imitation: Rene Girard's theory of mimetic desire offers some useful insights into the psychological power of beauty in fashion culture.
Fashion Statements: How do clothes 'talk' to their wearers and viewers? This article investigates the psychology of the fashion language.
Cell Phone Fashion: Personalizing Mass Production by Emily Sims: The rise of the fashion phone is inextricably linked with the consumer's desire to differentiate themselves from other consumers. Once a high-tech to...

Temperley, Alice

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Alice Temperley
Alice Temperley was born in England in 1975. Following her studies at the Central Saint Martin’s College of Art in London, she gained a Master’s degree at the Royal College of Art where she specialised in fabric technology and print. As a student, she designed one-off evening dresses for the boutiques of Fred Segal and Giorgio in Los Angeles. She was headhunted during her final year by Ratti, one of the leading Italian fabric companies. Turning down positions in international design in order to start her own label with her husband, Temperley pursued further research into the best silk mills and beading factories in Asia. This characteristic discipline and attention to detail is evident in the exquisite embroidery and traditional beading techniques of her handmade garments. Celebrity clients include Courtney Cox, Emma Thompson, Elizabeth Hurley and Claudia Schiffer. Actresses Sarah Jessica Parker and Kristen Davis wear designs by Temperley in the final episodes of ‘Sex in the City’.
Designed from her studio and showroom in London’s Notting Hill, Temperley’s Autumn/Winter 2004-5 collection is inspired by the gangsters of the early 1900s’ P...

Antwerp 6

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Fashion and the ‘Antwerp Six’
An established part of the international fashion scene, Antwerp’s reputation today is closely tied to the impact of the so-called ‘Antwerp Six’. This group of talented designers, graduates of the Antwerp Academy from the years 1980 and 1981, brought the world’s attention to the inventive styles and impeccable craftsmanship of Belgium’s fashion industry. Trained by designer Linda Loppa, the original ‘Six’ are Dries Van Noten, Dirk Bikkembergs, Dirk Van Saene, Ann Demeulemeester, Walter Van Beirendonck and Marina Yee (replacing the almost reclusive Martin Margiela after his brief association with the group). Together, they staged fashion shows and events throughout the mid-80s. Their attempts to capture the attention of the international press and buyers famously included their unprecedented success at the 1988 London Fashion Week. It was this surprising event that placed Antwerp firmly on the map of the international fashion scene.
Despite their shared background in the fashion department of Antwerp’s Royal Academy, the styles of the six designers are distinctly varied. Whilst Van Noten’s scarves of exot...

Marshall, Hannah

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Hannah Marshall
Hannah Marshall is an up-and-coming innovative designer from Colchester in the UK. Born in 1982, she was selected to show her designs on Channel 4 in 2002, whilst still a BA (Hons) student in Fashion and Textile Design at the Colchester Institute. She was subsequently awarded a place at the 'Graduate Pioneer Programme' run by NESTA (the National Endowment for Science, Technology & the Arts), an organisation that invests in UK creativity and innovation. Her autumn/winter 2005 collection, 'Altered Beauty' explores both visual and tactile elements of communication through the incorporation of Braille into the fabric of her tailored garments. She has a signature style of clean and simple garments, yet modern and wearable, with fine attention to detail.
Recent Exhibitions and Awards
July 2003 - 'New Designers', Business Design Centre, London
June 2003 - Received the 'Franklins Needlecraft' award
June 2003 - Graduate Fashion Week, London
2001, 2002 - Alternative Fashion Week, London
Contact Information
E-mail: Hannah_marshall@msn.com
Web Link:

Stretton, Annah

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Annah Stretton
Annah Stretton is a designer from New Zealand, based in Morrinsville. She was best known for the label Annah.S. with which she opened her stores in 1992, before rebranding to her full name of 'Annah Stretton' in 2003. Her 2003 designer T-shirt promoted awareness of Breast Cancer and 100% of the profits of every sale were donated to The New Zealand Breast Cancer Foundation. Finding inspiration from vintage clothing, she designed clothes for her collection, Time Pirates, which showed at L'Oréal Fashion week 2003. Her interest in the styles of many different eras is expressed in a rich combination of fabrics and accessories including safety pins, jewels, pearls and luxurious embroideries.
Prairie Girl, Annah S&nbsp
Highlander, Annah S 
Photos courtesy of Annah Stretton

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Lindbergh, Peter

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Peter Lindbergh: Photographer
Peter Lindbergh was born on the Polish border of East Germany in 1944. His childhood background of stark industrial greyness in the West German town of Duisburg is an influential theme running through his work. A renowned master of black and white photography, Lindbergh typically uses mechanical, industrial scenery that lends a contrasting trademark directness and honesty to models in his fashion photography. Working with supermodels Naomi Campbell, Linda Evangelista, Tatjana Patitz, Christy Turlington and Cindy Crawford, Lindbergh's photographs have appeared in every major fashion magazine and been commissioned for advertising campaigns by leading international fashion designers.

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Fonssagrives, Lisa

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Lisa Fonssagrives: Personality
Lisa Fonssagrives (1911-1992) was perhaps the first 'supermodel'. She was described as 'the highest paid, highest praised, high fashion model in the business'. Born in Sweden, she moved to Paris in the 1930s. Whilst training for the ballet, she met her first husband, the Parisian photographer Fernand Fonssagrives. Photographs of her subsequently appeared in publications, including Town and Country, Life, Vogue and the original Vanity Fair. Her background in ballet was evident in the grace and poise for which she became famous as a model. Although she described herself as no more than 'The clothes hanger', she became one of the most highly sought-after models in both Paris and New York. She posed for the photographers George Hoyningen-Huene, Man Ray, Horst, Erwin Blumenfeld, George Platt-Lynes, Louise Dahl-Wolfe, Norman Parkinson, Richard Avedon and Irving Penn (her second husband). Her image appeared regularly on fashion magazine covers during the 1930s, 40s and 50s.

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Kobayashi, Yukio

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Yukio Kobayashi: Designer
Yukio Kobayashi was born in 1951 in Niigata Prefecture. He entered the Matsuda (Nicole in Japan) menswear line in 1976 and began his career as a chief designer in 1983. In 1995, he took on the role of chief designer of womenswear. His work with the photographer Nan Goldin is published in photo collection books and exhibitions, including the New York: The Art Director's Club award-winning book of the autumn/winter 1996 Matsuda collection, Nan Goldin meets Yukio Kobayashi. His own design company, Kobayashi Design Office, follows his mission to create 'liberating' and 'genderless' clothes. Interested in ecological and environmental issues, Kobayashi ignores conventional brand-marketing strategies. He believes that fashion should be fun and 'synonomous to play'. His designs typically use sewing and decorative techniques such as needle punch and quilting.

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Fashion in Weimar Germany

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Fashion in Weimar Germany

Leave your troubles outside!
So- life is disappointing? Forget it!
We have no troubles here! Here life is beautiful...
The girls are beautiful...
Even the orchestra is beautiful! (1)
It is Germany, 1928. Raucous laughter from the cabaret seeps outside
as Lotte passes in the shadows of the cold Berlin night. The streets
are sexually charged, lined with a heady concoction of prostitution,
homosexuality, transvestism and drugs. Still spinning from the collective
lust roaring unashamedly through the theatre that evening, Lotte
heads now for the café bar at the Eden Hotel where she lives. Jostling
with leggy glamour girls as she takes her drink, Lotte pushes a
straying strand of short hair behind her ear, settles her slender
trouser-suited body into the deep folds of an armchair and smiles
provocatively as she lights a cigarette.

Berlin's interwar ...

In troubling times, pink is hot hue again

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In troubling times, pink is hot hue again
Reprinted at Fashion Worlds June 2004 with permission The Mercury News, San Jose
By Joyce Gemperlein
I'm a ``True Honey-Toned Spring,'' as decreed by a woman named
Ruth who, in 1987 for $35, eyeballed my hair, eyes and complexion
and handed me a two-inch-thick fan of fabric swatches marked
``personal color palette.'' The deck of cards -- I have it still --
is heavy on aquas, blues, soft yellows, cool pinks and corals.
Which was really a happy coincidence, because at about that time,
the stock market tanked and, almost exactly two years earlier,
Palestinian terrorists had hijacked the Italian cruise ship Achille
Lauro.
Right now there's a similar situation: We're reeling over
revelations about the mistreatment of detainees in Abu ...

The Cycle of Fashion

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The Cycle of Fashion
Fashion is fuelled by conversion. Designers continually persuade the public that their new ideas, however shocking they may seem, are in fact everything that a stylish wardrobe requires. Next season, the same designers convince everyone to give up their allegiance to such out-modish designs and embrace instead the innovative visual trends of the latest collections. The same garments are successively dubbed ‘outlandish’, ‘in fashion’ and ‘out-dated’ according to the apparent vagaries of prevailing fashionable sensibilities. Are we really duped by such duplicity? Or are we willing participants in the cycle of fashion? And perhaps more significantly, what relevance does the cycle have today in Western society’s culture of mass consumerism?
The idea that fashion in dress follows a cyclical phase structure is not new. The sociologist, Quentin Bell made such an observation over fifty years ago in his book, On Human Finery. Moreover, his observation was based on accumulated evidence of an uninterrupted cyclical flow in dress change in Western society since at least the thirteenth century.
The sociologist, Ingrid Brennink...

Do real men wear sandals?

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Do real men wear sandals?
Reprinted at Fashion Worlds June 2004 with permission of the Staten Island Advance
By Jessica Jones
It's hot. Really hot. And both men and women are bearing it all in an attempt to keep cool. For the ladies, it's natural: Cute tank tops, shorts and flip-flops are a summertime staple. But for men, showing a little extra skin can be an issue. Especially where feet are concerned.
"The more skin one shows, the less power the person has," explained Beryl Wing, an author and image consultant with a practice in Great Kills. "Men know that the less clothes you wear, the less power you have. And I know sandals sound like a small part of the body to be uncovered, but it makes them feel vulnerable. Not a happy state for most men."
Despite this philosophy, sandals have always been a warm-weather option for men. There's been open-toe designs for the athlete, the bohemian and the business-minded man. But a recent trend in fashion has produced a whole new ran...

Cell Phone Fashion

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Cell Phone Fashion: Personalizing Mass Production
Reprinted at Fashion Worlds February 2006 with permission of the Daily India
By Emily Sims
“Individuality: advanced features, precision engineering and couture style in a choice of elegant colors -- as individual as you are”. This is the blurb for the new Motorola Razr, one of the new breeds of mobile phone flying off the shelves. Where mobiles were once marketed as an high-tech device, a tool packed with ingenious features, the new trend is for fashion phones. The major handset manufacturers are now offering seasonal collections, joint-venturing with well known fashion designers, and emphasizing aesthetic features when marketing their products. Indeed, some companies are scaling back the technical, yet utilitarian features, offering simpler but sleeker phones; form over function. Somewhere along the evolutionary path of the cell phone, the device has reached the point where it is no longer considered a gadget, available only to the privileged few with the money and/or technical savoir faire, but an ordinary piece of equi...

Fashion in the News 2006

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Fashion in the News 2006

India's fashion industry finds its feet: India's top designers have been unveiling ready-to-wear collections rich in hand-embroidery with an eye toward Western markets as global buyers scout for fresh talent at Mumbai's fashion shows. Elegant jackets with subtle beadwork, fluid skirts and linen tunics in off-whites and earth tones along with silk and wool have dominated the autumn-winter shows at the five-day Lakme Fashion Week, which ends Saturday.
Better known for garment factories that make clothes for big Western retailers like the Gap and Banana Republic, India is slowly gaining a reputation as a land where high fashion can be found alongside silk saris. Hollywood movie stars such as Nicole Kidman and Judi Dench have worn Indian creations. Indian designers sell their labels at high-end boutiques in London, New York and Paris, and a handful of Indian labels are available at London's Browns and Saks Fifth Avenu...

Symbols of Radical Change

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Symbols of Radical Change
Reprinted at Fashion Worlds October 2005 with permission of the The Nation (Nairobi)
By Kamau Mutunga
The current trend on the local fashion scene is a T-shirt bearing the portrait of Cuban revolutionary leader Ernesto "Che" Guevara. But although his familiar beard and beret are entering our fashion scene 38 years after his death in Bolivia, Guevara has long been a fashion statement and cultural icon in Latin American countries, where paraphernalia ranging from posters, buttons, watch faces, photos, coins, flags, medals, Cuban currency, murals, album covers, postage stamps and refrigerator magnets bear his image.

"Guevara T-shirts are part of the current fashion fad worldwide of leading trends from past heroes and legends like Bob Marley, Bruce Lee, Malcolm X and Nelson Mandela. The young want to be associated with revolutionary symbols of rebellion," says Hakim Adero, a clothes dealer at Sunbeam stalls on Moi Avenue in Nairobi. He adds: "A good number of gullible fashion slaves don't even know who Che Guevara was. Some think he is a Rastaman while oth...

Beneath Historic Fashions

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Beneath Historic Fashions
Reprinted at Fashion Worlds October 2004 with permission of NPR
By Scott Simon
History's unmentionables come out of the closet in a new calendar from the Costume Society of America called Underwear: Beneath Historic Fashions. The calendar depicts undergarments from the early 18th century to the 1960s.
Some scholars wonder about the place of knickers, bustles and thongs in history, but as calendar editor Sally Queen tells Scott Simon for Weekend Edition Saturday, underwear can tell us much about how people's habits and behaviors change over time. "Clothing is really culture at the most personal level," she says.
For instance, in contemporary society, "many fashions of underwear have become outerwear," she says. This shows how "we are a more open society in what we are wearing." The trend started earlier than most people believe. One shot from the calendar, from the Cowgirls Museum and Hall of Fame, depicts a woman wearing a spangled rhinestone brassi...

Fashion in the News 2005

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Fashion in the News 2005

Well, look who shop till they drop now...: The secret's out - men enjoy retail therapy as much as women, and they spend a whole lot more, too. Menswear is having its moment in the sun. Topman recently exhibited its first collection at London Fashion Week to much acclaim; shortly afterwards, the company launched its first Design Range, which sold out almost immediately. Says Gordon Richardson, Topman's creative director: "Blokes are far more informed about fashion than they used to be, and in turn they are more confident about it. They're no longer scared to go out shopping in groups, or to critique each other." Meanwhile, a recent survey by Brunel University found that men's genetics make them far better shoppers than women, while another revealed that while British women spend £8.3 billion a year on luxury goods, they are outstripped by men, who spend £11.6 billion. This ar...

Fashion in the News

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Fashion in the News

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Postcard #2

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Postcard #2

Dear Fashion Worlds,
Did I ever tell you about ‘The day after’? Being a personal shopper means that I also have to deal with my clients’ wellbeing. ‘The day after’ a shopping tour is dedicated to relaxing. Fortunately Milan offers lots of possibilities as this same holistic concern is also emerging between Italian fashion brands and health industries in the city.
Stylists are not only concerned by ‘trucco e parrucco’ (hair & make up) during their fashion shows but they have enlarged their views, taking care of external image without forgetting psychic health. We already have branded cosmetics lines, branded make-up lines, branded restaurants, branded hotels. But now we also have branded Healthy Spas!
In my packages I always offer the possibility to book an ‘after-shopping day’ treatment at Dolce & Gabbana, Gianfranco Ferrè or Bulgari. A day of ‘shopping till you drop’ and a few hours of pleasant abandon to recover.
Located in peaceful buildings, I find that all of these new Spas offer e...

Postcard #1

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Postcard #1

Dear Fashion Worlds,
A tight relationship between the fashion world and hotel industry is emerging in Italy. In the last year a number of new hotels have been launched in Milan’s scene. And more is to come. Park Hyatt, Bulgari, Armani… The new Milanese hotel, The Gray is described as selective, intimate and mysterious. A new place for fashionistas: a truly modern design hotel finally!
The ‘see and be seen’ does not work here because only established names with their chosen guests enter this private, club atmosphere hotel. 21 rooms. In suite gym. In suite steam bath. High speed wireless internet. Design and technology. Located between the Duomo Cathedral and La Scala Opera House, under historical facades that give no clue to the modernity of this hotel.
Giovanni’s Menu at the ‘Le Noir’ restaurant is an exquisite mixture of traditional and modern Italian cuisine.
There is a new reason to come here to Milan!
Love,
Simona
Shopping &am...

Postcards from Milan

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Postcards from Milan
Simona Iulini writes to Fashion Worlds from Italy about the fashion scene in Milan, the city in which she lives. She gives first-hand accounts of its shops, outlets, trends and exhibitions. Simona's experiences in public relations for Armani and Romeo Gigli, together with her organisation of fashion tours for her own personal shopper's agency, place her in an ideal position to gather the most interesting details about life in the city.

Postcard #1

Postcard #2

Visit Simona Iulini's website, The Art of Shopping for further information about her personal shopper's agency in Milan.

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Onassis, Jacqueline

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Jacqueline Onassis: Personality
Born Jacqueline Lee Bouvier in East Hampton, New York, Jacqueline Onassis (1929-94) became First Lady in 1961 through her marriage to the President of the USA, John Fitzgerald Kennedy. Her stylistic mixture of ladylike formality with a youthful spirit was widely copied. Characteristically timeless and elegant, trademarks of the 'Jackie' style included simple coats, white gloves, round or bateau necklines, court shoes and slim-line, A-shaped skirts that grazed the knee. Designed by Oleg Cassini from 1961, her clothes were typically unpatterned and unexaggerated. Although she rarely wore jewellery, her gilt-chain handbag, bouffant hairstyle by Kenneth and pillbox hats by Halston were popularised and widely imitated.

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